5 Reasons Why Travel Agents Are Still in Demand (2024)

In the age of smartphones, tablets and easy accessibility to the Internet; booking travel isn’t the same as it used to be. In fact, with the number of options available online and the ability for more and more people to make their own travel arrangements, many believe that travel agents are no longer essential in the vacation planning process. This however, is not the case! While the arrival of advanced technology has changed the face of travel planning, it has not decreased the need for travel professionals. In reality, travel agents are in more demand than ever before!

Here are 5 reasons why today’s travelers still need a travel agent:

1. Professional Expertise

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If your travel need is as simple as a weekend hotel booking or flight, then yes you can definitely arrange that on your own. However, if you are looking to be in a certain neighborhood, near a landmark, require specific amenities and more; a travel agent is able to provide you with expert advice customized to your needs. In fact, 85% of travelers will first see what is available online but will ultimately book with an agent when the cost and complexity of their trip are significant. While the Internet is an excellent resource for research, travelers value the expertise of trained professionals who are educated to assess your vacation desires and provide you with the best possible experience.

At Expedia CruiseShipCenters, we provide our Vacation Consultants with the systems, tools and support to help them deliver advice you can trust and excellent service. In addition, they are also passionate travelers and cruise enthusiasts who can share their experiences to create the best vacation experience for their client! Since cruising is considered a complex travel product, our Vacation Consultants are essential in helping consumers find their compatible cruise vacation. With so many ships and different types of staterooms and amenities, finding the right sailing for your travel preferences can be quite the challenge.

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That’s why 70% of cruise travelers still choose to book with a travel professional. As cruise specialists, our Vacation Consultants can help choose the right cruise line, secure accommodation, help with booking shore excursions, arrange airfare and transportation and much more.

For 28 years, we have been providing spectacular vacation experiences for travelers across North America and with our annual sales exceeding 20% each year for over two decades, it is clear that the expertise our Vacation Consultants provide is really paying off!

2. Best Value

While many people believe that cutting out the middleman will provide greater savings in the trip planning process, it is actually quite the opposite. Travel agents are not only more informed about the destination, they are well connected and can often offer you the best value and rates on your holiday getaway. The travel knowledge and advice they can share from personal experiences is also a priceless quality you couldn’t get from a travel booking site. To sweeten the deal, they can access additional perks such as VIP packages, room upgrades or restaurant reservations you couldn’t get on your own

As part of Expedia CruiseShipCenters, our Franchise Partners are able to offer their customers every cruise option from the popular selection to luxury, ocean and river – all at Expedia prices. In addition, they also have access to Expedia Extras, which can range from anything such as onboard cash credit to reduced deposit or free upgrades to make an already exciting trip even more spectacular!

3. Time Savings

According to findings from the Value of Travel Agents study by the American Society of Travel Agents, over half of Millennial (59%), Xer (53%) and Boomer (58%) leisure travelers who used travel agents believe that vacations planned with travel agents were better than those organized without their assistance (2014). With the sheer mass of options available online, vacation planning can not only be overwhelming for many travelers, but also extremely time consuming.

Vetting through the thousands of choices out there can take hours, even days to sift through! As industry experts, travel agents are trained to know the vacation product well. They can save you time on extensive research and give you the peace of mind that your trip has been planned by a professional.

4. Trip Security/Safety Net

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Travelers know that even after a trip is booked, things may not always go as planned and something may come up that will require you to cancel or reschedule. Anything from bad weather conditions to lost luggage or a family member falling ill can disrupt your vacation plans. Travel agents provide the reassurance that someone is there for you to help resolve any bumps on the road and provide guidance on how they can help you move forward.

At Expedia CruiseShipCenters, it is part of Our Promise to be there for you before, during and after your trip. Our Vacation Consultants are available in person, through email and over the phone and are trained to help you resolve any problems that should arise. As navigators of spectacular vacation experiences, they are committed to ensuring your vacation runs as smoothly as possible and sometimes that means tackling a few kinks on the way.

5. Personal Relationship

While the increase in technology was intended to help connect us better, at many times it has actually disconnected us and led to a decline in the interpersonal relationships we once had before. We see this all too often in the sales world with the growth of automated machines tending to many of our daily inquiries. Travel agents are real people that will get to know you and build a relationship where they can provide you or your family with the best service for your needs.

The retail travel agency model at Expedia CruiseShipCenters maximizes the opportunity for our Vacation Consultants to build those relationships with a central space for them to meet clients. While customers can make inquiries online or over the phone, they also have the opportunity to come into a store where they can meet their Consultant face to face. Our Vacation Consultants take pride in making dream vacations come true for travelers in their community and the retail space allows them to connect with their clients on a more personal level. The store space also allows for our Centers to host special events and informative sessions that will help educate travelers and allow them to become more informed on certain trips or destinations.

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With an Expedia franchise you can offer travelers in your community expert advice and exceptional value on their vacations, help them save time in the trip planning process and build a tight knit relationship that will give them the peace of mind that they are well taken care of.

Learn more

If you’ve still got questions about why investing in a retail travel agency franchise is a great decision, we’d be happy to answer them! For in-depth details about the Expedia CruiseShipCenters franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

5 Reasons Why Travel Agents Are Still in Demand (2024)

FAQs

5 Reasons Why Travel Agents Are Still in Demand? ›

A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

Why are travel agents still relevant today? ›

A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

Is there still a demand for travel agents? ›

Job Outlook

Employment of travel agents is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations. About 8,600 openings for travel agents are projected each year, on average, over the decade.

Are travel agents becoming more popular? ›

As leisure travel demand exploded in 2022 and 2023, travel agencies achieved unprecedented growth. After plunging 74% in 2020, the recovery that started in 2021 accelerated as travel agency gross bookings jumped 120% in 2022.

Has demand for travel increased? ›

International travel appeared to rise in popularity more than domestic flights. Demand was up more than a quarter compared to a 15% boost for domestic travel. Since this February included a leap day, there might be an extra bump in comparing the data between years.

Why travel is more important today than ever? ›

Challenging beliefs and preconceptions can be uncomfortable. For me, one of the best ways to overcome false information about the world is to travel. Travel is the antidote to our fears. There is a tendency to feel out of control and more fearful when we are unfamiliar with or we don't understand something.

Why is business travel still important? ›

Building Relationships

One of the primary advantages of business travel is its opportunity to build stronger relationships with clients, partners, and colleagues. While email, phone, and video conferencing are convenient, nothing beats face-to-face interactions regarding establishing trust and rapport.

Do we need travel agents anymore? ›

National Geographic looks into whether or not people still use travel advisors, and the answer is a resounding yes!

Why is a travel agent important? ›

A travel agent knows the difference between a reputable, quality option and one that might be overpriced or underwhelming. A travel agent can quickly research and compare accommodations, activities and attractions to find the best options and special offers. The travel agency offers insider knowledge.

Is there a demand for travel? ›

Airline reports and bookings indicate that air travel demand remains strong through 2024, despite serving most post-pandemic pent-up demand. Labour markets are still tight, and a positive factor for spending is that purchasing power should recover on the back of rising wages and lower inflation.

Who uses travel agents the most? ›

Millennials and Gen Z are showing a preference for traditional travel advisor services, more so than older generations. According to a recent survey commissioned by IBS Software, which provides SaaS solutions for the travel industry, travel advisor use is on the rise.

Why travelling is becoming more popular? ›

It allows us to explore different cultures, meet new people, and gain a better understanding of the world around us. Traveling can also provide us with opportunities to learn more about ourselves and our place in the world.

Do travel agents have a future? ›

Despite the proliferation of DIY travel planning tools, the expertise and personalized service offered by travel agents remain in high demand, particularly for customized itineraries, complex trips, and luxury travel experiences.

What is a travel demand? ›

A travel demand model is a set of mathematical procedures and equations that represent the variety of transportation choices people make, and how those choices result in trips on the transportation network.

What is demand in travel industry? ›

Tourism demand is defined as the number of people that plan to buy tourism products supported by sufficient purchasing power and spare time in order to meet tourism needs of people.

Are travel agents declining? ›

'Employment of travel agents is projected to decline 12 percent from 2014 to 2024,' the handbook reveals. 'The ability of travelers to use the internet to research vacations and book their own trips is expected to continue to suppress demand for travel agents.

Are travel agents becoming obsolete? ›

This evolution has been spurred by the influx of online platforms and mobile applications, which have redefined how travel planning and management are conducted. However, rather than becoming obsolete, travel agents have adapted to these changes, merging traditional customer service with modern technology.

Why don t people use travel agents anymore? ›

The airlines created significant disruption to the travel industry by reducing the commission paid to travel agents. Then along came online booking sites like Travelocity and Expedia. These and other web platforms gave consumers the ability to plan and purchase their own trips.

Why is traveling so popular nowadays? ›

Culture Exploring

When you travel, you meet different people and see different cultures that you don't get to see usually. By learning about new cultures and new people you widen your way to look at things. Some people like to explore what the world has in store for them including people, places and cultures.

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